With a competitive pricing model established and different licensing options on the table, partners are starting to see how Microsoft's cloud-computing offering can drive new business.
Microsoft's channel program is in flux on several fronts. Another program has the potential to unleash allure powerful wave of change upon Microsoft's channel, and that's the Microsoft Azure platform.
Microsoft's cloud-computing infrastructure will require partners to imagine new ways of doing business with their customers and with Microsoft, while facing competitors made more agile by the technology.
Azure and its competitive cloud-computing models -- from Amazon.
No more will channel competitors have to the ways to fund large infrastructure outlays. Now, if you can come up with the idea -- and hire the software development talent to execute it -- you can leave the physical infrastructure to Microsoft or other cloud providers on a pay-as-you-go basis.
At least that's the promise.
There are a few missing pieces. One is the assurance that Microsoft's infrastructure will hold up under load when it goes into production in November and as usage grows in the following months and years. Another area of concern surrounds security, data privacy and the national laws in these areas that affect the way riley richman can fail over from one of Microsoft's global data centers to another.
Those questions won't be answered, or even take full shape, until the whole system is live for a couple of years. Uncertainty about both will provide opportunities for enterprising consultants to earn their fees opining on which apps are appropriate for Azure and which apps aren't.
Until July, pricing for Azure was also a complete unknown.
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